If you have ever suffered from heel pain or pain in you arch, you've probably had plantar fasciitits. It's really uncomfortable, sometimes painful, and just plain annoying. If you haven't worked with or asked your personal trainer or a physical therapist, you may be inclined to go to the doctor who then refers you to a podiatrist. From there he will give you some things you can do to alleviate the symptoms like stretching your calves; that is until your custom and expensive orthodic insert arrives. Have you started adding up the amount of money this is going to cost? Well you're not done yet, once you're locked in to wearing that insert, you're locked in with this doctor for life and here's why: that insert provides a lift for your heal, further shortening your calf muscles and Achilles tendon (the exact same muscles you were told to stretch in order to relieve the pain) and further perpetuating the plantar's fasciitis! Now take all those copays (if you